ABOUT US
"Food is all about people. Food is maybe the only universal thing that really has the power to bring everyone together. No matter what culture, everywhere around the world, people eat together."
Focused especially on restaurant chains, new restaurant startups, operators, developers and investors, Two Olive Tree is the proven global hospitality consulting group. We provide innovative, efficient and practical solutions to brands in every segment of the foodservice industry so that they can become profitable, scalable and successful.
Embracing a hands-on consulting philosophy and an entrepreneurial spirit, Two Olive Tree provides fully integrated solutions so that our clients can realize success in every facet of their business. Our mission is to elevate food, beverage and hospitality around the world, and we promise to exceed our clients’ expectations with an unparalleled team of passionate, caring and trusted industry experts.
AREAS OF EXPERTIES
We possess in-depth expertise in the bakery, brunch, fast-casual and hospitality industries. Our team’s extensive experience enables us to provide exceptional guidance in scaling multi-unit operations and developing franchise systems. We pride ourselves on our ability to create efficient, scalable business models and implement innovative solutions tailored to the needs of our clients.
1. Multi-Chain Restaurants and Franchise Development
We excel in establishing and scaling multi-chain restaurants and franchises. Our expertise includes designing comprehensive systems, building efficient logistics networks, developing cost structures, and creating organizational frameworks with actionable operational plans. Leveraging our extensive experience, we design scalable and efficient business models that drive growth and sustainability.
2. Operational Efficiency
We focus on enhancing operational efficiency through meticulous cost management, labor optimization, logistics streamlining, and quality control. By implementing these measures, we maximize productivity while ensuring high levels of customer satisfaction.
3. Key Ingredients and Equipment Sourcing
Our team specializes in sourcing essential ingredients and equipment required for production. For imported items, we collaborate with specialized vendors to assess feasibility and manage the entire import process seamlessly.
4. Factory Setup
We provide comprehensive support for factory establishment, including sourcing essential equipment and raw materials. Our approach ensures operational readiness and efficiency from the outset.
5. Brand Development
Our expertise in brand storytelling and marketing strategy helps elevate brand recognition and foster customer loyalty. We craft compelling narratives and actionable strategies to build strong, lasting connections with your audience.
6. Market Localization and Communication
We develop tailored localization strategies to seamlessly integrate brands into local cultures and target demographics. By fostering robust relationships with local communities, we ensure the brand’s success in diverse markets.
7. Global Marketing Strategies
With expertise from professionals like Andy Kim, a former Marketing Director at Shilla Hotel, we provide advanced strategies for international brand positioning and growth. Our tailored approaches ensure impactful global market entry and brand expansion.
8. Comprehensive Restaurant Opening and Operations Support
We offer end-to-end advisory services for restaurant openings and operations, including:
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Site selection tailored to the brand’s concept (with real estate brokers)
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Lease agreement oversight (with real estate attorneys)
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Vendor sourcing for raw materials and product development
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Layout design for front-of-house and kitchen spaces
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Bidding coordination for interior design and construction (as need)
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Permit acquisition support (in collaboration with relevant agencies)
MEET OUR CONSULTANTS
Wonwoo Kim - Founder and Lead Consultant
With over 20 years of experience in the food service industry, Wonwoo has led restaurant operations, franchise development, and business expansion across North America. He worked for more than 10 years at CJ Foodville USA, a global F&B company, where he served as the operations lead for the Western Region, overseeing restaurant operations across 13 states. In this role, he managed all stores and District Managers within the region and contributed to the company’s growth through operational excellence and strategic execution. He also gained extensive experience opening and operating restaurants in 57 cities across 17 states and provinces throughout the United States and Canada.
Andy Kim Marketing and Hotel Expert
Andy is an accomplished marketing professional with over 15 years of experience in the hospitality industry. As the former Marketing Director at Shilla Hotel, Andy contributed to the success of Shilla Seoul and the company’s global initiatives through innovative strategies and leadership.
Chloe Juen- BI, Design, and Restaurant Operations Specialist
Chloe brings over a decade of experience in restaurant branding and design, with a proven track record of helping businesses craft memorable and cohesive brand identities. Her expertise extends to business intelligence and operational efficiency, ensuring sustainable growth for her clients..
CONTACT US
The power of sharing and learning from one another only strengthens your business. Using the experience and industry know-how available here might pop you out of rut, build your business stronger, start you off on the right foot.